CREATIVE DIRECTION


Responsibilties: Branding and Identity, Environmental Design, Product Development, Marketing Strategy
Date: 2012

Credits:
Creative Direction in Collaboration with Daniela Görgens
Photos by Frédéric Leemans

Billy proves that utilitarian design the honest construction of simple materials-can both reflect an industrial heritage and perfectly accent a domestic environment. The table lamp comprises three matt-lacquer metal pieces projecting from a hardwood stem, which is unstained but finished in a clear protective coating.